Maintaining Location Data Is A Marathon, Not A Sprint
The cost of bad - or "dirty" - data is higher than you might think. As noted by Harvard Business Review, IBM determined...
05 September, 2017
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[Search Engine Land Article] Augmented Reality: Where are We Now, and What Does it Mean for Marketers?
With big players like Facebook and Apple committing to the technology, AR isn’t just for gamers anymore. In his latest Search Engine Land...
25 August, 2017
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Why Your Franchisees May Not Be Looking Out For Your Brand Image
A brand's image is as good as gold. Where would Apple be today if it hadn't reshaped itself to be synonymous with cutting-edge,...
08 August, 2017
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[Search Engine Land Article] How Local Businesses Can Turn the Threat of On-Demand Deliveries to Their Own Advantage
In a world that’s ever changing with the quick emergence of on-demand delivery services, such as Uber Eats, Instacart, Soothe, Roadie and Drizly...
28 July, 2017
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How To Get Back Control Of Your Bank Brand On A Local Level
The retail banking sector is at something of a crossroads at the moment. Evolving consumer demographics and banking platform preferences, as well as...
11 July, 2017
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4 Simple Yet Costly Mistakes Brands Make With Their Local Pages
Omnichannel has presented its fair share of challenges for retail brands, and striking the right balance between your online presence and physical stores...
27 June, 2017
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User Permissions: How National Brands Curate Local Content
Few SEO tactics will boost your locations in search results like publishing fresh local content on your local pages. Local content not only creates...
21 April, 2017
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Geotargeting 101
What is geotargeting? Geotargeting is the method of delivering digital content based on a user’s location. Geotargeting can be as broadly focused as changing...
20 April, 2017
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