If you're not experimenting with big data analytics, you could be putting your business at a competitive disadvantage. Analytics projects have the potential to unearth incredible insights related to customers, competitors, markets and internal efficiencies. However, by gathering more data and opening up more endpoints, organizations...

Not seeing results from your Google My Business listing? Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. [button size="medium" target="_blank" hover_type="default" text_align="center" text="READ THE ARTICLE" color="#ffffff" background_color="#f6921e" hover_border_color="#ffffff" border_color="#f6921e" link="https://searchengineland.com/go-next-google-business-listing-286525"]...

How has Google's local search changed throughout the years? Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses [button size="medium" target="_blank" hover_type="default" text_align="center" text="READ THE ARTICLE" color="#ffffff" background_color="#f6921e" hover_border_color="#ffffff" border_color="#f6921e" link="https://searchengineland.com/brief-history-googles-important-local-search-updates-284973"]...

Though Google My Business isn't perfect, Brian Smith discusses why he believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners. [button size="medium" target="_blank" hover_type="default" text_align="center" text="READ THE ARTICLE" color="#ffffff" background_color="#f6921e" hover_border_color="#ffffff" border_color="#f6921e" link="http://searchengineland.com/google-making-strides-google-business-282689"]...