What is geotargeting? Geotargeting is the method of delivering digital content based on a user’s location. Geotargeting can be as broadly focused as changing the look of a website depending on a user’s country, or as narrowly focused as pushing a milk coupon to a person...

LOCATION DATA: DRIVING CLICKS TO BRICKS Location data is key to promoting online visibility for offline sales. And yet, many retailers struggle to manage their location data. In our latest retail eBook, we offer solutions to the three biggest location data problems plaguing the retail industry....