Local marketing attribution isn’t easy for enterprise brands. Getting a clear picture of your local marketing effectiveness often requires you to rely on sources with less-than-perfect accuracy. So how do you do it? Placeable’s Brian Smith explores the topic in his latest Search Engine Land article. Brian...

NAP—a rather fitting acronym for name, address, and phone number, especially considering the topic usually puts readers to sleep. But before you hit that snooze button and doze off, grab a cup of coffee, fight that yawn, and pay close attention, because properly taking care...