Enterprise brands don’t have it easy when it comes to managing their local listings. Not only must they overcome organizing overwhelmingly complex location data, but they also must overcome inertia within the organization. In Brian Smith’s latest Search Engine Land article, “How to manage local listings...

NAP—a rather fitting acronym for name, address, and phone number, especially considering the topic usually puts readers to sleep. But before you hit that snooze button and doze off, grab a cup of coffee, fight that yawn, and pay close attention, because properly taking care...