Local marketing attribution isn’t easy for enterprise brands. Getting a clear picture of your local marketing effectiveness often requires you to rely on sources with less-than-perfect accuracy. So how do you do it? Placeable’s Brian Smith explores the topic in his latest Search Engine Land article. Brian...

Enterprise brands don’t have it easy when it comes to managing their local listings. Not only must they overcome organizing overwhelmingly complex location data, but they also must overcome inertia within the organization. In Brian Smith’s latest Search Engine Land article, “How to manage local listings...

The people at Google have been busy this past month. Not only have they updated Google My Business API to version 3.0, but Google has also rolled out its mobile-friendly algorithm boost and launched Gboard for iOS. Here’s a breakdown of each of Google’s moves...