Enterprise brands don’t have it easy when it comes to managing their local listings. Not only must they overcome organizing overwhelmingly complex location data, but they also must overcome inertia within the organization. In Brian Smith’s latest Search Engine Land article, “How to manage local listings...

NAP—a rather fitting acronym for name, address, and phone number, especially considering the topic usually puts readers to sleep. But before you hit that snooze button and doze off, grab a cup of coffee, fight that yawn, and pay close attention, because properly taking care...

The people at Google have been busy this past month. Not only have they updated Google My Business API to version 3.0, but Google has also rolled out its mobile-friendly algorithm boost and launched Gboard for iOS. Here’s a breakdown of each of Google’s moves...

Connecting with today’s customers is all about connecting with them locally. Unsurprisingly, local SEO and successful local marketing go hand in hand. If you’re in doubt, consider Google’s latest Panda update, which places greater emphasis on Google My Business pages and is having a significant...