Search engine optimization is not only for businesses; it can also be used to shape the perception of your personal and professional brand. If someone “Google’s” your name, what do the results say about you? “Google it” has become a common phrase, used daily for research...

With online traffic from mobile devices now exceeding desktop, your brand’s mobile customer experience is more important than ever. Google’s upcoming mobile-friendly search algorithm release, scheduled for April 21, makes it imperative that all enterprise advertisers have a mobile-friendly solution in place. The upcoming Google change will...