With big players like Facebook and Apple committing to the technology, AR isn’t just for gamers anymore. In his latest Search Engine Land column, Brian Smith discusses how it can be a major asset for brands and their local marketing initiatives. [button size="medium" target="_blank" hover_type="default" text_align="center"...

Enterprise brands don’t have it easy when it comes to managing their local listings. Not only must they overcome organizing overwhelmingly complex location data, but they also must overcome inertia within the organization. In Brian Smith’s latest Search Engine Land article, “How to manage local listings...