NAP—a rather fitting acronym for name, address, and phone number, especially considering the topic usually puts readers to sleep. But before you hit that snooze button and doze off, grab a cup of coffee, fight that yawn, and pay close attention, because properly taking care...

Connecting with today’s customers is all about connecting with them locally. Unsurprisingly, local SEO and successful local marketing go hand in hand. If you’re in doubt, consider Google’s latest Panda update, which places greater emphasis on Google My Business pages and is having a significant...