Pokémon Go, augmented reality and the future of local marketing

Augmented reality advertising is coming and marketers need to be ready for it. To find out how, check out Placeable’s Brian Smith’s new article on Search Engine Land called “Pokémon Go, augmented reality and the future of local marketing.” The article discusses Pokémon Go’s unprecedented access to location data, the importance of location lures for augmented reality advertising, and the coming of virtual billboards. Be sure to give the article a read.

 

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