local marketing attribution

[New Search Engine Land Article] Getting a clearer picture of local marketing attribution

Local marketing attribution isn’t easy for enterprise brands. Getting a clear picture of your local marketing effectiveness often requires you to rely on sources with less-than-perfect accuracy.

So how do you do it?

Placeable’s Brian Smith explores the topic in his latest Search Engine Land article. Brian breaks down the individual attribution methods across Google, Facebook, Foursquare and the rest to give you an honest assessment of each of their strengths and weaknesses.

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