self-driving cars

[Search Engine Land] Driving local marketing change with Uber, Lyft and self-driving cars

Look out because local marketing is about to put the pedal to the metal with help from Uber and Lyft. In select locations, local businesses can now pay for a customer’s Uber and Lyft ride to get them to their locations. Placeable’s Brian Smith examines this new local marketing model in his latest Search Engine Land column. You won’t want to miss what he has to say about ride services, self-driving cars and how marketers should prepare for the coming changes.

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