What is geotargeting? Geotargeting is the method of delivering digital content based on a user’s location. Geotargeting can be as broadly focused as changing the look of a website depending on a user’s country, or as narrowly focused as pushing a milk coupon to a person...

Local marketing attribution isn’t easy for enterprise brands. Getting a clear picture of your local marketing effectiveness often requires you to rely on sources with less-than-perfect accuracy. So how do you do it? Placeable’s Brian Smith explores the topic in his latest Search Engine Land article. Brian...

Search engine optimization is not only for businesses; it can also be used to shape the perception of your personal and professional brand. If someone “Google’s” your name, what do the results say about you? “Google it” has become a common phrase, used daily for research...