Search engine optimization is not only for businesses; it can also be used to shape the perception of your personal and professional brand. If someone “Google’s” your name, what do the results say about you? “Google it” has become a common phrase, used daily for research...

This spring, Google released a mobile-friendly search algorithm, making it imperative for all multi-location brands to have a mobile solution in place. There are more than 1.5 billion mobile Internet users globally and roughly 80 percent of Internet users own a smartphone or tablet. Google’s focus on mobile shows...