LOCATION DATA: DRIVING CLICKS TO BRICKS Location data is key to promoting online visibility for offline sales. And yet, many retailers struggle to manage their location data. In our latest retail eBook, we offer solutions to the three biggest location data problems plaguing the retail industry....

Local marketing attribution isn’t easy for enterprise brands. Getting a clear picture of your local marketing effectiveness often requires you to rely on sources with less-than-perfect accuracy. So how do you do it? Placeable’s Brian Smith explores the topic in his latest Search Engine Land article. Brian...

Search engine optimization is not only for businesses; it can also be used to shape the perception of your personal and professional brand. If someone “Google’s” your name, what do the results say about you? “Google it” has become a common phrase, used daily for research...