The future of the map

Digital maps are rapidly evolving and it’s important for marketers to plot the right course ahead. Brian Smith’s latest Search Engine Land Article, “The future of the map,” helps you do precisely that. In it, he explores how mapping the great indoors is the next frontier of local marketing. Find out what he has to say about the importance of inventory mapping, real-time updating, and the impact future maps will have on local search.

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